A New Name for a Long Legacy
In 2021, two longtime organizations, Loaves & Fishes and Friendship Trays, joined forces with one shared goal: to become the single answer to food insecurity in Charlotte.
For decades, each nonprofit had served the community in its own way: Loaves & Fishes focused on providing groceries, while Friendship Trays delivered meals. However, hunger doesn’t exist in silos, and the leaders of both organizations recognized families often need both – so they came together as one.
In 2024, they reintroduced themselves to the community under a new name: Nourish Up. The name came from hundreds of conversations with volunteers, partners, and families served by the organization. Again and again, one word surfaced: ”Nourish.” While the team felt ”Nourish” aligned with their identity, they still felt something was missing. Nourishing someone is an active behavior; nourishing someone requires service and showing up, and that’s exactly what this organization has done for more than half a century.
Today, Nourish Up operates 40 food pantries, a large-scale Meals on Wheels program, and a rapidly growing grocery home delivery network – all largely powered by volunteers who believe caring for their neighbors is simply the right thing to do.

Where Purpose Gets Personal
For Nourish Up CEO Tina Postel, this work is personal. She grew up watching her mother stretch every resource she had to keep food on the table for her family. Tina remembers standing in grocery store lines while her mother handed over her ”literal food stamps,” before they were ever debit cards. She remembers being a ”free lunch kid” at school.
Growing up, she didn’t feel the weight her mother carried trying to shield her from the reality of food insecurity, but looking back, she sees it clearly. Her childhood experiences fuel her fire to make sure other families don’t have to face the same uncertainty.
”It’s kind of a full-circle moment,” she says. ”I get to make sure that moms like mine don’t have to worry what they’re going to feed their kids.”

A Shift in Perspective
When Tina first stepped into nonprofit work addressing hunger, she worried the job might be emotionally defeating, depressing and overwhelming. Her prior career stint at the YMCA was ’lighter,’ because she was playing a role in helping people stay active, not playing a role in whether they go hungry.
She fondly remembers the moment that shifted her entire perspective. On her second day, a colleague took her to one of the organization’s earliest food pantries inside a local church and she asked Tina to sit and observe. Shortly after, a young man walked in with his head down.
He was visibly defeated, avoiding eye contact, and his body language made it clear he was embarrassed to be there. A volunteer greeted him warmly and handed him a shopping cart. As they moved through the pantry, the volunteer asked simple questions like how many kids he had, how old they were, what foods they liked, etc. During this interaction, Tina watched something inside the man change; the tension in his shoulders softened, his voice grew more confident, and he even started smiling.
Twenty minutes later, he walked out of the pantry with a cart full of groceries, and more importantly, his dignity. Before he got in his car, he hugged the volunteer who helped him. ”That moment told me everything I needed to know,” Tina says. ”This work isn’t depressing at all; it’s hopeful. When people walk in, they may feel ashamed … but they leave feeling seen, cared for, and supported.”
