Using Data from Accounting Software

small business owner teaching employee how to use accounting software

If you’re using accounting software, every financial transaction your business makes is recorded and tracked.

This information can be quite powerful to identify trends and make decisions you’d not otherwise consider. You will also be able to:
  • See all your accounts in real-time. The software feeds from your business bank account, so all you need to do is view your cash position inside the software.
  • View your financial data anytime, anywhere – if you have an internet connection and device. You can update your accounting records on your smartphone.
  • Give access to staff (even limited access) so you can delegate tasks such as preparing invoicing.
  • See who owes you money on a daily basis.

Making the best use of your financial data

One of the most common uses of accounting information is to create budgets and forecasts for business planning. By incorporating accounting data from prior years, you have a figure to start from when projecting sales and expense amounts for the upcoming year. You will be able to:
  • Compare last year’s daily, weekly. or monthly sales (every day if you want to) to see how you are tracking. Instead of waiting to the end of the year to identify trends, you can see them more immediately.
  • Identify which products and services are selling the best/worst, to help you plan any changes in the product mix. Poor sellers can be removed, best sellers can be promoted.
  • Review trends such as wages to sales ratios to determine if you’re paying staff more relative to sales, or if they’re working harder than before/more efficient.

Keeping Track of Cash Trends

Accounting software also gives you the chance to keep tabs on your cash. For example:
  • Determine where your cash is coming from. Repeat customers or new? Which provides the best opportunity to grow?
  • Which products, services or segments have the best margins, and which have the worst.
  • Identify deteriorating margins, especially where it’s traditionally difficult to match suppliers to specific products. It’s easier to see if you’re slowly paying more for raw materials or inventory than before.
  • Track your customers spending habits– who are the most frequent? How much are they spending?
  • Spot the habitually late payers who need to be either followed up early, or possibly you no longer want to sell to them.
  • Track the small expenses that often are hard to measure. Are phone bills or office expenses going up compared to sales?
Understanding the cash trends of your business means you’re in a better position to take action to improve your profits. Accounting software is a great tool to help you get this data daily.

Business Analysis

Some small business owners review their accounting information on a monthly basis by comparing actual sales, expense and profit performance to projected performance. If there are substantial variances in projected versus actual, business owners can implement changes to deal with these differences. That's why it's important to review your accounting data on a regular basis, because you'll become more adept at spotting small issues before they become large problems.

Investment Decisions

If you find you have a cash surplus, your accounting data can determine when to invest these funds. By examining the business's cash projections, you can determine how much cash is needed in the short term and how much will be needed in the long term.


Investing in good accounting software can provide you with up-to-date information about your financial data. Even if you use an accountant, you should have access to your business’s accounting records so that you can see at a glance what your financial position is and how best to use that data to improve it. If you do have an accountant, make sure you sit down with them on a regular basis and discuss how best to use it. The more informed you are about your business’s financial position, the better placed you’ll be to make decisions and predictions about its future.

  • This content is general in nature and provided for informational use only. Content may be used in connection with the advertising and marketing of products and services offered by SouthState Bank, N.A. and its subsidiaries and affiliates. This is not to be considered legal, tax, accounting, financial or investment advice. You should seek individualized advice from personal financial, legal, tax and/or other professionals, as appropriate depending on the specific facts of your situation. We do not make any warranties as to the completeness or accuracy of this information and have no liability for your use of this information.

Secure Log In

Close login menu
Login Error

Your username is valid but has a problem. Please call customer support

Our website uses cookies to ensure your online experience is as informative and relevant as possible. Please review our Privacy Policy to learn more about the information we collect.